Design © Michael Dougherty Ozark Web Solutions
Plan Your Site With Sticky Notes or Note Cards
Planning your website can be easy. Many people find that visualizing a web site is a challenge, but I have used a simple strategy for years that seems to solve the problem.
The method is very simple. Get yourself a pad of sticky notes and use one sticky note for each page on your planned website. literally post your website on the wall in front of you and rearrange it as you think about your content. What this will end up looking like is an organizational chart.
Websites Pose and Answer Questions & Explain Your Product's Benefits
Think of your web site as posing questions, and providing answers. These questions and answers are about your product, and any other material that is relevant to making a sale. They relate to one of the basic marketing goals.
You are literally educating your prospects about your product, how to think about it, and how you deliver it. Explain your unique competitive advantage. Clarify how your offering meets the customer's needs. Selling is not about trickery, it is about understanding the needs of your target customers, and explaining your product's benefits in terms of those needs.
Sometimes you must furnish your prospect with key questions (and answers) that help them become informed consumers of your product. This educational process explains your competitive advantage and your competitive distinctions from your competition.
Your Customer's Journey
Think about the journey of visitors through your web site. How do you direct them from page to page, from topic to topic, to make the sale? What must they know and understand before they will buy from you? How is your product superior to your competition? Does your website explain your competitive advantage?
Your Website is Always About Marketing Goals
Think about how your web site relates to your marketing goals.Think about "content design" first, not "graphic design". Many people confuse the later for the former, and while they are related, one is the "message", the other the "medium". Your content must always fit somewhere in 6 stages of the marketing cycle. Think carefully in terms of these six steps and you will better understand how to organize your website. Perhaps it will help you better understand everything you do in marketing.
Our Competitive Advantage and Distinction
Our approach is to work inside the 6 basic marketing goals and help you design your website to complement and strengthen everything you do in your marketing. That is our competitive distinction and our competitive advantage. This integrated marketing approach is fundamental to your success.
Planning your website can be easy. Many people find that visualizing a web site is a challenge, but I have used a simple strategy for years that seems to solve the problem.
The method is very simple. Get yourself a pad of sticky notes and use one sticky note for each page on your planned website. literally post your website on the wall in front of you and rearrange it as you think about your content. What this will end up looking like is an organizational chart.
Websites Pose and Answer Questions & Explain Your Product's Benefits
Think of your web site as posing questions, and providing answers. These questions and answers are about your product, and any other material that is relevant to making a sale. They relate to one of the basic marketing goals.
You are literally educating your prospects about your product, how to think about it, and how you deliver it. Explain your unique competitive advantage. Clarify how your offering meets the customer's needs. Selling is not about trickery, it is about understanding the needs of your target customers, and explaining your product's benefits in terms of those needs.
Sometimes you must furnish your prospect with key questions (and answers) that help them become informed consumers of your product. This educational process explains your competitive advantage and your competitive distinctions from your competition.
Your Customer's Journey
Think about the journey of visitors through your web site. How do you direct them from page to page, from topic to topic, to make the sale? What must they know and understand before they will buy from you? How is your product superior to your competition? Does your website explain your competitive advantage?
Your Website is Always About Marketing Goals
Think about how your web site relates to your marketing goals.Think about "content design" first, not "graphic design". Many people confuse the later for the former, and while they are related, one is the "message", the other the "medium". Your content must always fit somewhere in 6 stages of the marketing cycle. Think carefully in terms of these six steps and you will better understand how to organize your website. Perhaps it will help you better understand everything you do in marketing.
Our Competitive Advantage and Distinction
Our approach is to work inside the 6 basic marketing goals and help you design your website to complement and strengthen everything you do in your marketing. That is our competitive distinction and our competitive advantage. This integrated marketing approach is fundamental to your success.
Web Marketing 101
Ozark Web Solutions
| ■ | Lead development |
| ■ | Prospect qualification |
| ■ | Consumer education |
| ■ | Closing the sale |
| ■ | Customer service |
| ■ | Creating repeat business |
Basic Marketing Goals
Focus on Clear Results
Websites are not magic
bullets, they are only one
more tool in your marketing
attack. Work all the tools
together for great results.
Good websites work with your
other marketing tools and
must reflect your marketing
goals. .
Be clear on your objectives to
measure results.